User Profiles and Properties

User Profiles and Properties

User Profiles

A user profile is a collection of information about an individual user.

User Properties

Like events, user profiles have properties that describe the profile. Unlike events, however, user profiles and their properties constantly change to reflect the most recent information about a user.

A profile property could be a static value, such as a first name, or be something more likely to change, like the date of last login or the number of songs a user has played.