What is Mixpanel?

What is Mixpanel?

Mixpanel is a user analytics tool that allows you to track how users interact with your Internet-connected application. Data is sent from a user’s device or your server to Mixpanel, where you can analyze it in real-time to identify trends and understand user behavior.

Mixpanel also allows you to use your behavioral analytics data to precisely target users with various types of messages and experiments to help drive maximum engagement and adoption.

Introduction to Mixpanel Video Course

For a more visual and example-driven overview of Mixpanel, check out the Introduction to Mixpanel video course, which contains 45 minutes of video lessons covering the fundamentals of working with Mixpanel.