The Projects tab lists all of the projects in an organization and is where new projects can be created with the + Create Project button.
When creating a project you will first be prompted to give it a name and then be taken into the project details page. The project details page can be accessed for any existing project by clicking on the project in the Projects menu.
The most important project setting to be aware of when getting started is the Timezone. Mixpanel uses this setting to convert date and time information to that of your project timezone before writing the event information to our data stores. Changing this setting after data has started coming into your project can cause brief gaps or double-counting to appear in your data so it is important to set correctly initially.
Learn more about project timezone here.
ACTION ITEM: Set up a project.