One of the best indicators of a product's health is its user retention rate, which measures how effective the product is at keeping users coming back over time. The Retention report offers a simple interface for measuring various types of user retention rates – let's check out a couple examples.
Recurring retention measures how many users repeatedly perform the same action over a period of time. For example, let's say we want to know how many users that were playing songs in Music Finder last month are still playing songs in our product this month. We can easily analyze this with a Recurring Retention report.
Let's say we want to know how many users are still playing songs one month after signing up. In that case, we can run a First-Time Retention report to get us our answer.
If you are planning on using the Retention report, we highly recommend that you take the time to read this article explaining the nuances to how the numbers within a Retention report are calculated.