Conversion rates are a measure of how many users successfully move their way through a defined user flow. The Funnels report makes it extremely easy to analyze conversion rates – let's look at a quick example.
Let's say we want to measure how many users go on to sign up for an account after viewing our signup page. In that case, we can build a simple two-step funnel to measure our signup conversion rate.
Furthermore, we can view the conversion rate as a trend line to see how it has changed over time. This feature is particularly useful when trying to assess the impact of product changes on important conversion rates. For example, let’s say we redesigned our signup page several days ago. The following graph shows us the positive effect that this change had to our signup conversion rate.