Understanding The Data
Before we try to run any sort of analysis, it is important to familiarize ourselves with the data that is being collected within our Mixpanel project. The easiest way to do this is by navigating over to Lexicon where we will find information about every event and property that has been sent to the project.
This same information can also be accessed directly within any of the Mixpanel reports. Hovering over an event or property within any dropdown in Mixpanel will cause a panel to appear with the Lexicon details about the corresponding event or property.
Event and property descriptions must be manually entered by a project Owner or Administrator. The one exception is descriptions for default events and properties which are automatically set by Mixpanel.
Pro-Tip: Check Query Volumes
Lexicon will display the query volumes for each event and property. If you are new to a Mixpanel project, try sorting by query volume to understand what events and properties your colleagues are commonly using for their analysis.