Mixpanel University

Master the Mixpanel skills you need in order to make data-informed business decisions and improve your product.

If you have any questions or comments, please reach out to us at training@mixpanel.com.

Getting Started
Getting Started
New to Mixpanel? If so, start here! This series will curate a list of introductory resources tailored to your specific use case.
6 Courses
Self-Serve Resources
Self-Serve Resources
Explore our complete catalog of self-paced courses and recorded webinars covering a wide variety of topics.
15 Courses
Live Trainings
Live Trainings
Upcoming in-person and virtual live training sessions and consultations.
0 Courses
Mixpanel Partner Certification
Mixpanel Partner Certification
If you're looking for and previously had access to this course series, you can now access it directly through our brand new Mixpanel Partner Portal at partners.mixpanel.com. If you have any questions, please reach out to Mixpanel Partnerships at partners@mixpanel.com.
0 Courses
Implementation for Developers (Webinar)
Implementation for Developers (Webinar)
In this webinar we walk through an entire Mixpanel implementation from scratch and highlight best practices along the way. The implementation shown in the webinar is built using the Mixpanel JavaScript library, however, the concepts discussed are relevant across the various integration libraries.
 
1 hr 4 min
VideoWebinarImplementation
Introduction to Mixpanel
Introduction to Mixpanel
In this video course we explore the fundamentals of how Mixpanel works and highlight some of the key features of this powerful analytics platform. This course is a perfect starting point for new users looking for a quick guide to get up and running in Mixpanel.
 
45 min
VideoCourseAnalysisImplementationMessages
Mixpanel Implementation Deep Dive
Mixpanel Implementation Deep Dive
A proper implementation is an essential first step towards maximizing the value that you get out of Mixpanel. This course offers an in-depth walkthrough of an entire Mixpanel implementation and covers best practices along the way.
 
3 hr
VideoCourseImplementation
Retention Deep Dive
Retention Deep Dive
The Mixpanel Retention report allows you to understand how often your customers return and engage with your application. In this course, we take an in-depth look at the various features of the Retention report and discuss how the numbers within the report are calculated.
 
25 min
VideoCourseAnalysis
Insights Deep Dive
Insights Deep Dive
The Insights report is the default report all users see when navigating into Mixpanel. This report gives users a powerful tool for exploring their data. The series of videos presented here is meant to give an in-depth look into the different features available, helping users quickly get up to speed
 
30 min
VideoCourseAnalysis
Introduction to Mixpanel Analysis
Introduction to Mixpanel Analysis
Learn how to answer common product questions using Mixpanel's most popular built-in analysis reports and features in this interactive self-paced course.
 
30 min
TextCourseAnalysis
Mixpanel Basics
Mixpanel Basics
Every new users Mixpanel journey should start here. Learn fundamental Mixpanel concepts including how data is structured and important information about your personal account.
 
10 min
TextCourse
Data Management
Data Management
Make sure users can trust the data they see in Mixpanel. Learn about the tools available in Mixpanel to clean up your implementation and empower new users to understand the data that is available quickly.
 
10 min
TextCourseAdmin
Mixpanel Implementation
Mixpanel Implementation
A guide to implementing Mixpanel code. Learn important concepts for implementing Mixpanel, where to find relevant documentation, tracking your first events, and tips for documenting whats implement to avoid questions down the line.
 
30 min
Implementation
Plan Your Implementation
Plan Your Implementation
Struggling to decide what to track? Take this course to learn about the Mixpanel way for thinking about analytics strategy, tips for naming your data, and how to keep the implementation process organized with a Mixpanel tracking plan.
 
20 min
TextCourseImplementation
Mixpanel Administration
Mixpanel Administration
Take this course to get your Mixpanel organization up and running quickly. Learn about the different ways to administer Mixpanel, the important settings to be aware of when getting started, and how to invite users to Mixpanel.
 
15 min
TextCourseAdmin
Flows and Conversion (Webinar)
Flows and Conversion (Webinar)
In this webinar Michael LaRosa, a Mixpanel Product Manager, demonstrates the functionality of Mixpanel's Flows report. This webinar was recorded on April 1, 2020.
 
59 min
VideoWebinarAnalysis
Impact Report (Webinar)
Impact Report (Webinar)
In this webinar Brandon Skerda, a Mixpanel Product Manager, demonstrates the functionality of Mixpanel's Impact report. This webinar was recorded on April 7, 2020.
 
45 min
VideoWebinarAnalysis
Insights, Explore, and Cohorts (Webinar)
Insights, Explore, and Cohorts (Webinar)
In this webinar Moinak Bandyopadhyay, a Mixpanel Product Manager, demonstrates the functionality of Mixpanel's Insights report. This webinar was recorded on April 14, 2020.
 
59 min
VideoWebinarAnalysis
Insights - Product Update (May 2020)
Insights - Product Update (May 2020)
This short video highlights the new changes to the Mixpanel Insights report. Features discussed in this video: total per user, distribution, event property value per user.
 
7 min
VideoAnalysisProduct Update